IKEA - Hackaton
IKEA (/aɪˈkiːə/ eye-KEE-ə, is a multinational conglomerate, that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and occasionally home services.
The 72 hour Hackathon, team collaboration HI and IKEA. Solving a brief for IKEA Group in a remote working team across timezones.
Brief.
IKEA The Project aimed to further explore the creation of a career fair booth. Something to showcase the aligned positioning of IKEA as an employer. This by sticking to IKEA’s vision, proposition and values.
Below, are some aspects and tips that that had to be considered when developing the project:
The pieces for the fair should be transportable and put together easily without using too much transport space (especially city centers normally don’t have parking spaces for big trucks or even cars).
Be aware that hanging things or fixed in the ceiling can be difficult (sometimes very high ceilings or the booth is in the middle of a hall).
Pieces should be put together for different use or size (sometimes big spaces for furniture or presentation, sometimes only a high table with no presentation possibilities).
Be aware of sustainability/reuse of the material.
My Role.
Exploring remote working tools, services and a time zone flexibility needed to create a good working foundation.
The work processes included development in following areas:
Creative problem solving
UX
User Research
Ideation
Remote Teamwork
Design
Remote Pitching
The Work Process.
3 days of time-boxed sprints in an Agile team. Following the principles below:
Day 1: Setting of target groups and personas, goals per target group, customer experience maps and the online and offline touch points. Define the who, what, how and why of the project.
In short: Specify the scope.
What we found
We started our research by looking into the Generation Z, mainly because by next year, Gen Z will make up to one-third of the workforce worldwide. Gen Z likes to engage with value-led brands that can demonstrate real impact. Moreover, they want to work in an office, in teams, they want human interaction— technology needs to facilitate these connections.
Finally, Gen Z is also highly motivated by social issues and making a difference in their communities, relationships and workplaces
Day2: A day of sketching, the determination of wireframes, discussions, prioritisation, selection and prototyping. At the end of the day we had a 'minimal loveable product': a product with enough features to create happy customers.
Day 3: Testing with end users and stakeholders. Perform a short test, change the design immediately and test again straight away. Eventually you will have a tested design and you can set the priorities for the next sprint. Create Presentation and Pitch.
The Solution
IKEA VR & IKEA job console
A virtual and physical experience to share IKEA’s mission and get the right players on board!
The Experience.
Build it.
Receive and build your own VR-headset kit, on the spot or at home. Alone or together with friends.
When completed she hooks up your smart phone, enter a website. With the click of a button, be introduced to a virtual video showcasing “a day in the life of an IKEA worker”.
When finished, you’ll be given the opportunity to go over to a job console or online service, answer some quick questions and with a click of a button apply for the experience of a lifetime.
Dream It.
What we want is for applicants to have a positive experience in the recruiting process.
To make it more likely for the applicants to get accepted into a job, to make them more prone to re-apply in the future and refer friends back to IKEA again.