About My Work
4 years working as a Production Artist/Product Photographer & Service designer at ÖoB. A Swedish discount store, owned by the Runsvengruppen. It sells non-perishable food and drink, health & beauty products, homewares, DIY products and garden equipment. It has over 100 stores nationwide.
My role.
4 years working as a Production Artist/Product Photographer & Service designer. As a production artist i handled: copy and writing material on price signs for printed and digital campaigns. Also spent time as a product and technical photographer, shooting in studio and natural light settings. Also overlooking the content for Instagram.
My Work in Service Design and IT: During my time I further developed and managed the internal digital signage solution for price signs. Overlooking around 100 stores testing the solution and moving it into a more for a user friendly self printing solution.
Printed & Digital Advertisement
ÖoB flyers, dodgers and prints reaches the mail box of around 1,5 million people every week. Thousands of people enters the stores everyday.
During the last 2 years working for ÖoB I further developed and managed the internal digital signage solution for price signs. Overlooking around 100 stores, did user testing with iterations and IT collaboration. Moving the already exciting Datatextus solution into a more user friendly self printing solution.
Following Images showcases commercial campaigns/price signage, in store and digitally that I’ve been involved in.
Social Media.
Worked with ÖoB Social media at the start up stages. Creating content through user testing and consumer needs, by tracking behaviour patterns, at the same time showcasing weekly/monthly products from the marketing department.
Following are environment and product photography showcased in the newsletter, magazine, Instagram and Facebook. Photography involved natural and studio setups, mainly worked alone.
Inhouse Art.
Assigned to liven up the office walls with printed canvas art. Something quirky that represents the team members. Following are the digital print designs.
